Why You May Fail at Company Organization

The success of any business lies on the basis of how it keeps and maintains its company structure. To achieve this, the company must have its goals properly defined before embarking on any business activities. A company needs to set up a clearly defined hierarchy whereby those in charge of the company’s policies and procedures make key decisions. A company also has to chart out a strategy for growth which involves overall company development through effective planning and management of resources. The key to achieving all these is company organization. Without company organization, there can be no progress made towards attaining company objectives.

In a company with a business hierarchy, the company makes decisions concerning how to organize and manage its different levels. This structure depends on the company’s structure as a whole. If it is a small company with no definite hierarchy, then there is only a company president who makes key decisions. If a company is a large organization with a formal hierarchy, there are different levels within the company that make crucial decisions concerning how the company would run and maintain its policies. The company makes these decisions according to the policies and objectives set forth by the company’s chief executive officer (the company’s CEO).

The company’s hierarchy also depends on the structure of power. If there is a single chief operating officer, who makes all important decisions concerning how the company would run, there is a clear hierarchy. However, if there are two to three different managers who make crucial decisions, there can be a struggle for control among these different managers. It is in situations like this where a chief executive officer serves as both a CEO and a chair of the board.

There are three types of company hierarchy structure that need to be differentiated: flat organizations, flatarchies and flatter organizations. Flat Organizations have no clear line between top-down and bottom-up decision making. For example, if there are no official company goals and guidelines, there is no clear line between what is good and bad for the company. Instead of making the best decision for the company, everyone simply makes whatever they want to. Some companies use this type of hierarchy, which some people call a “pizza syndrome”, whereby no decisions are ever made from the top down.

On the other hand, flat organizations do have clearly defined hierarchy points and processes. The main difference is that in a flat organization, there are more senior managers that make decisions instead of one CEO or group of CEOs. Also, in a flat organization, there are no official guidelines or goals. Most business hierarchy would come from a team-based organizations because teams in team-based organizations make decisions together and, hence, there are clear benchmarks as to what makes a good decision.

Flatter organizations, on the other hand, are like a flat, jelly doughnut. There are no clearly defined boundaries where the company can look at its performance and decide what makes a good decision. Rather, all decisions are made in an almost vacuum, based only on the company’s own desires. For example, when a company wants to make a change in the company’s structure, it may not even bother to establish what those changes are. After all, the company’s mission is to make money, and change in the company’s structure will only make that happen.

PR Events for Real Estate PR Experts

PR events are an important part of effective public relations. If you are in the communications business or know someone who is, you’ve probably had to arrange PR events yourself at one time or another. Sometimes, it can be particularly tough on the public relations department. But don’t despair – there are ways to ensure that your PR team is able to plan the perfect event.

What is PR?

Public relations (or PR) is the art and science of promoting your company, product, nonprofit or political initiative. Learning about and attending PR events is part of this process. It’s important that your PR professionals are up to date on the latest trends in the public relations field. That’s why we have compiled a list of our favorite upcoming PR events. Check out the following list, arranged by the calendar.

April – “New Journalism” PR events include a National Geographic Show on PR, a forum on Capitol Hill with members of Congress and a Town Hall meeting on media coverage in the PR world. “New Journalism” will feature correspondents Amy Wilkinson and Tom Phillips, among others. At the event, journalists may even pitch an idea for a new segment for their TV show. Tom Paine, a noted public speaker and essayist, may appear on the same platform.

May – “atism” The main thrust of ” conservatism” PR events is to promote conservative causes and candidates. “Ideology: It’s Not All About Politics” will feature former Rep. Ron Paul, as well as prominent pundits from the Tea Party movement and more. There will also be a question-and-answer session. Journalists can pitch an interesting perspective on the issues, and the various conservative ideas that are not likely to gain much mainstream media coverage. This sort of media coverage is highly favorable for any conservative cause.

June – “PR for Real Estate” This is the summer for PR events focusing on real estate. As more houses are on the market, journalists need to find more effective ways to get their stories out. Several real estate firms are holding PR events this summer. The “American Housing Renaissance Fund” will have a PR event focusing on housing – how to get media contacts, where to send messages and how to pitch. Other real estate PR events include a PR event focusing on the ongoing federal stimulus plan.

August – “Social Media Downturn” Although the economic recession may have dented public relations, there is still hope in the realm of PR. The “Summer of Social Media” will feature several speakers at various conferences on social media and how to get media contacts out to the public. These speakers include Kayvan Sabean, director of communications for the National Hispanic Foundation; Amy Waterman, co-founder and CEO of ColorRunners; Chris Wilson, an attorney that specializes in public relations and social media; and Brittany Mayes, a MTV producer and public relations expert. Additionally, there will also be a PR event focusing on PR companies. Several well-known PR companies – Ketchum, Weber Shandwick, and Hill staffers will be attending the event to discuss what’s happening within the PR world.

Project Management Conferences – Project Managers Get a Kick Out of It

There are six project management event types: public event, corporate event, media event, self-contained service, and product launch event. Public events are the ones that the general public can attend. They are usually focused on a single topic and may not require participants to have certain credentials. Corporate events, on the other hand, require participants to have certain degrees of expertise in specific fields such as marketing, finance, or business administration. Media events, on the other hand, allow the general public to be included in the event.

A public event can either be a single product launch or multiple product launches; it can be a simple one or multi-step program. It is often associated with some type of media – whether it be print, television, or Internet. Private events are often used for the creation of executive summary reports and case studies. A PR event, on the other hand, is a more detailed and often times complex affair with plenty of detailed handouts and reports to keep participants informed.

A PR event can either be a stand-alone session or series of sessions. A stand-alone session is designed to cover an entire topic in one sitting, whereas a series of sessions allows for the presentation of information over a series of days or weeks. Most PR event planning services offer a full array of options from the type of topic to the duration of the event. It is common for companies and organizations to choose a topic from their industry or their region and then choose a length of time to conduct the project management event. For example, many project management experts host their events over the summertime, which would be considered the “peak season.”

To make the most out of a PR event management experience, there are some things that need to be planned out and coordinated beforehand. Depending upon the nature of the company and the project involved, it may be necessary to hire an event manager. The nature of the event management service will dictate whether they are needed or not. Some event management services like clickup allow their clients to handle everything. Others, like ZANTAZ, go the extra mile and provide their clients with the tools and expertise they need to design and execute successful PR events.

Each event depends heavily on its own format and flow. A well thought out event plan is key to the success of a project manager. Once an event has been organized, it is crucial to ensure that all of the requisite resources are in place. This includes handouts that inform attendees of the basic details of the event as well as the project plan itself and the objectives of the project. Handouts should also include biographical information about the project manager and the organization. Many project managers like to provide a short history of the organization to give people an idea of where the project is currently located.

One of the main benefits of participating in a PR event is that you will get the chance to present and discuss your ideas and concepts to an audience. These conferences are often very helpful for developing new ideas or finding elements that have been missing from your original plans. Many times, attending these conferences can help you find areas where you may have been overlooking or that your team has been overlooking. Because these conferences are usually organized by a PMI organization, they provide a great forum for networking and discussing strategies.



The complexity and variety of contemporary cultural production informs the quality of design. Design approaches and nurtures innovation with cross-cultural historical references and multidisciplinary stimuli. Design’s ability to explore the surrounding world and learn from traditions, other cultures and other disciplines reveals opportunities for the future and generates new cultural production, in a virtuous and transformative circle from reflection to experimentation. This track focuses on this continuous nurturing process. Especially welcome are papers reporting on: experiences of how this process can be activated and integrated into design practice; examples and replicable models for translating such cultural references into innovative design; the more fertile fields involved; the impact of such cross-fertilization on the outcome of design. Predictions about the future are made in the present from among possible futures, from long or short term interpretations of current turbulence and how these may fit together


Not only has design discovered the heterogeneity of contexts through globalisation, but it is also becoming increasingly aware of the complexity and value of time as an inevitable variable in design. The present is made of predictions for the future among possible futures, of short or long term interpretations of current instabilities and their possible combinations. As a result, artefacts emerge at different times and live different lives according to their cultural setting. Each of them tells a possible story, determines its relationship with a brand, seeks a relationship with its user while managing time wisely. How can we understand such dynamics and include them in design processes? How can we envision the possible and give shape to uncertainty? How can we represent the complexity of the product system and its declination into markets distinguished by geography and commercial logic? How can we generate and interact with the various subjects in design storytelling?


Design is intrinsically an experimental process, which shapes individual and collective knowledge, as well as a tacit and explicit one within intelligible models and artfacts. It creates prototypes and shared knowledge and research models, which support collective ideation and production. This track is focused on how design can exploit this experimental attitude as a powerful source to investigate new cultural models and practices. More specifically it aims to explore the following issues: what is the nature of design experimentation and prototyping in an era where tools for implementing them are accessible to non-professionals within a global knowledge network (making, digital fabrication)? What roles are emerging for design in the current democratization of its knowledge and practices? How can the experimental nature of design be used in a broader context of application to positively drive social and cultural change?

Incubating / Scaling

Design’s role today in envisioning and conceiving social interactions, practices and behaviours in the form of solutions and services, is more and more concerned with the need to understand how to scale-up such complex artefacts. This track focuses on how design can support incubation policies or the replication of initiatives, solutions and services that imply complex social interactions, often involving social innovation, and that are likely to evolve into business ventures or structured organisations. Specifically, it aims to explore the following issues: what are the features that design can work on when it comes to scaling-up a solution? What methods and tools can it adopt? What skills must designers develop to make a venture out of a potential innovation? How must the design discipline change in order to embrace this challenge?


Assessment is a thermometer of the state of design. It may be an instrument for correcting the direction of design, for verifying a methodology or for questioning value systems. This track seeks to open a debate on the role of assessment today in its numerous forms: from competitions designed to innovate products, to analysing the impact of a process on an ecosystem, or formalising a quality judgement on the performance of a knowledge product. The output of design is becoming more and more complex, processes are governed by phenomena such as crowdsourcing, and sharing takes place at all levels. We are constantly asking ourselves how we can make assessment processes transparent and about how appropriate and meaningful an evaluation based entirely on quantitive analysis may be in the age of democratic design and open source tools.

Disseminating / Communicating

Through its media dimension communication design is a determining factor in the production, organisation, sharing and diffusion of knowledge. Acting on the perception (from visibility to understanding) of various kinds of phenomena (social, scientific, cultural, economic…), it facilitates orientation, access, positioning and decision-making processes by impacting directly on the behaviour of the various stakeholders. In this framework, the convergence and integration of different media, formats and languages contributes to how well information is understood, shared and communicated. It generates shared spaces for interaction and participation; its tools and artefacts facilitate recognition of the actors in play and help to develop a culture of constructive criticism and active participation in social life, work and politics. With this in view, how does communication design operate and in what problem areas? What are the tools and processes it brings into play?

Training / Educating

The growing complexity of the issues which design deals with presupposes increasingly extensive, diversified skills and abilities, such that the very figure of the designer is changing. The familiarity with humanistic disciplines that constitute a significant part of some designers’ training, leads them to become cultured professionals, well-able to proffer interpretations of the transformations underway in society. In professional design practice we can see a thrust towards change due to evolution in the socio-economic context on the one hand, and technological evolution on the other. In what way do these changes impact on the education of the new generations? In a world that dedicates growing attention to financial, managerial and technological aspects, what role do the humanistic disciplines play in a designer’s training? We say that we are seeing the birth of a new generation of designers willing to create their own enterprise: what training should they receive? Is it possible to say that self production technologies are determining a new figure of designer-craftsman?